Zi Garment — Big in Japan Project

Big in Japan is a fashion-film series created for Zi Garment. The collection was inspired by letters written years ago by the designer’s father while he was working in Japan. Drawing from these letters and the exchanges they carried, designer Mahdis developed the concept for the collection. Created as part of our ongoing collaboration with Zi Garment, the films translate this personal archive into a contemporary visual narrative. Through Omenut Studio, we have produced the brand’s social media content over several years, with all video content directed and edited by me.